More employers are looking for ways to offer fertility and family building benefits, yet many still lack a practical way to do so.

Traditional models often come with unpredictable utilization, high-cost claims, and financial risk, making adoption difficult for small and mid-sized employers and creating challenges for the brokers who support them.

With one in six people experiencing infertility and 40%+ of large employers already offering fertility benefits, the pressure is growing for smaller employers to keep pace.

This guide explores a fully insured approach that creates more predictable costs and makes it easier for employers to offer meaningful support while creating a new opportunity for brokers to grow revenue and differentiate their portfolio.

Download this guide to learn how to:

• Identify clients most likely to be a fit within your existing book of business
• Understand what's preventing adoption of fertility and women's health benefits today
• Learn how a fully insured model helps reduce cost volatility and caps employer risk
• Position the opportunity with confidence and differentiate your offering
• Unlock new revenue opportunities while delivering meaningful value to clients

Offered Free by: Progyny Health Insurance Company of Washington