10 ways IT leaders can scale AI value across their organization

AI adoption is surging, but Fortune 500 companies are leaving an estimated $98 billion on the table.

Executive summary

Despite rapid AI adoption, most organizations are stuck in what Atlassian research calls the "productivity pitfall": individual gains that never compound into company-level results. Our 2025 AI Collaboration Index estimates Fortune 500 companies lose roughly $98 billion annually in unrealized AI returns because of this gap.

This playbook offers IT leaders 10 research-backed steps to break the cycle – from building a connected, AI-ready knowledge base and establishing transparent policies that curb shadow AI, to championing hands-on experimentation and evolving metrics beyond simple time savings. Grounded in data from 12,000 knowledge workers and 180 Fortune 1000 executives, it provides a clear path from isolated AI wins to measurable, organization-wide value.

Key Takeaways:
  • Scale beyond personal wins: Move from individual time savings to cross-team ROI.
  • Connect your data: Unify knowledge across tools so AI delivers reliable answers.
  • Measure real outcomes: Track innovation and business impact, not just hours saved

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10 Ways IT Leaders Can Scale AI Value Across Their Org_POC