How to add a new revenue stream without adding risk

A broker’s guide to introducing fertility and family building benefits your clients actually want

There’s a gap in today’s benefits market, and it’s growing.

Smaller to mid-sized employers are increasingly expected to offer fertility and family building benefits to remain competitive in attracting and retaining talent. Yet many fully insured employers still lack accessible solutions designed for their size and structure.

That creates a clear opening for brokers.

  • 1 in 6 people experience infertility
  • 70% of full-time employees would consider leaving for better benefits
  • 40%+ of large employers already offer fertility benefits
Larger employers have already responded. Smaller to mid-sized employers are now feeling the same pressure to compete for talent, but many still lack an affordable, low-risk way to offer these benefits.

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