The UK is forecast to be the fastest growing dietary supplements market in Europe, with the broader European nutrition and supplements market projected to reach £93 billion by 2030. Online channels are the fastest growing distribution route across the region.

But for many vitamins, minerals and supplements brands and beauty brands operating in Europe, the gap between the opportunity and the revenue they are actually capturing is wider than it should be.

This report identifies the four barriers holding wellness brands back on ecommerce: brand control, profitability, channel fragmentation, and internationalisation. Drawing on Pattern's European brand portfolio and real performance data, it provides a practical framework for solving each one, from Buy Box stabilisation to the first party to third party transition.

Download the report to understand where your brand stands and what the path forward looks like.